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Wiseley is resolving the current published collection from the catalog.
Build a Business That Lasts
Explore the choices that shape durable companies, cultures, and strategies.
Books in this collection
Built to Last
Built to Last examines why some companies remain exceptional across generations while comparable organizations fade. Its central question is how an institution can preserve authentic values and purpose without becoming rigid. The answer links enduring identity to bold goals, experimentation, leadership development, continuous improvement, and aligned systems—useful for understanding and designing resilient organizations.
Good to Great
Good to Great asks why some established companies move from good performance to sustained greatness while comparable firms do not. It distills a research program into ideas about leadership, people, truth, focus, discipline, technology, and momentum, then considers how institutions endure and how people can find meaningful work.
