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Wiseley is resolving the current published collection from the catalog.
Get Your Ideas Noticed
Explore positioning, storytelling, adoption, and why some ideas spread.
Books in this collection
Positioning: The Battle for Your Mind
Positioning explains how brands and organizations compete for limited space in the prospect’s mind. It asks how a product can become first, distinctive, or memorable amid communication overload, then examines names, competition, line extensions, services, institutions, countries, and careers. Its practical value is a disciplined way to choose and sustain an ownable position.
Purple Cow
Purple Cow examines why ordinary products disappear in crowded markets and asks how an offering can become remarkable enough to attract attention and voluntary word of mouth. It connects niche design, early adopters, experimentation, and reinvestment into a practical framework for creating and renewing growth.
Contagious
Why do some products, ideas, and behaviors spread while similar ones disappear? Jonah Berger’s Contagious presents six principles—social currency, triggers, emotion, public visibility, practical value, and stories—and shows how they shape word of mouth, sustained attention, imitation, and useful action. The framework also clarifies why visibility, usefulness, or virality can misfire.
