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Wiseley is resolving the current published collection from the catalog.
Wiseley is resolving the current published collection from the catalog.
Explore wanting, habit loops, persuasive technology, and the search for self-control.
Dopamine Nation asks why abundance and easy pleasure so often produce compulsion, anxiety, and pain. It connects addiction neuroscience to clinical stories and offers a practical path—abstinence, self-binding, measured discomfort, radical honesty, and supportive belonging—to recover a fuller capacity for ordinary life.
The book asks why humans keep pursuing what is absent, novel, or not yet possessed—even after getting what they wanted. It presents dopamine as a future-oriented engine of desire, control, creativity, and progress, then examines how attention, relationships, and embodied presence can restore satisfaction and balance.
Robert Lustig examines how modern life confuses short-lived pleasure with durable happiness. He follows that confusion through dopamine, serotonin, stress, food, technology, markets, and policy, then asks how connection, contribution, coping, and cooking might restore contentment and agency.