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Wiseley is resolving the current published collection from the catalog.
Start Something of Your Own
Explore how founders test ideas, build businesses, and confront early challenges.
Books in this collection
Anything You Want
Derek Sivers’s account of building CD Baby asks what a business is for when money, scale, and status compete with happiness and usefulness. It follows a practical path from small customer-led experiments to human service, honest promises, delegation, and a deliberately chosen business shape.
The Lean Startup
The Lean Startup asks how people can build new products and organizations when customers, markets, and outcomes are uncertain. It presents a disciplined cycle of hypotheses, small experiments, customer evidence, metrics, and pivots, giving readers a way to separate useful learning from waste and sustain innovation as organizations grow.
Rework
Rework asks how a small company can do meaningful work, become profitable, and stay adaptable without defaulting to growth, outside funding, bureaucracy, or heroic hours. Fried and Hansson offer experience-based principles for solving real problems, narrowing products, launching early, earning attention, hiring carefully, serving customers, and building trust.
