What you'll learn
Key ideas from The FALCON Method
These ideas compress the book's argument without treating the author's view as settled fact. Use them as an orientation before reading the full work or listening in Wiseley.
Accounting earnings can differ substantially from cash available after operating and investment needs are met.
Dividends, retained earnings, debt repayment, buybacks, and acquisitions reveal how management allocates cash, with results depending on how well that capital is used.
A quality-oriented universe makes cheapness a reason for further review, not proof that a weak business is attractive.
Total return combines dividends, earnings growth, and changes in the valuation investors assign to earnings.
FALCON tests candidates against minimum standards before using relative ranking to order those that pass.
Cyclical earnings can reverse valuation signals, while conservative total-return estimates filter weak cases without precisely ranking survivors.
Portfolio performance over time gives a better view of decision quality than any single lucky win or loss.
Inside The FALCON Method
Read the first chapter in full here. The other 6 continue in the Wiseley app.
Chapter 1 of 7 · 5 min · Audio & text
Why Own Productive Companies
The FALCON Method, by David Solyomi.
FALCON begins with a question about what an investment owns. Drawing on Warren Buffett’s framework, Solyomi presents three broad kinds of investments: fixed-income assets denominated in currency, assets bought mainly in the hope of selling them to someone else for more, and productive assets such as businesses, farms, or real estate. The case for stocks starts with the third group. A productive business can make goods or provide services, giving its owners a claim on an enterprise that produces something over time.
Fixed-income investments can appear steady because they promise interest and repayment in set amounts. But those amounts are measured in currency, and inflation can reduce what that currency buys. Solyomi points out that deposits, money-market funds, and bonds may pay as promised while still losing purchasing power. A calm quoted price, in other words, does not by itself mean an investment has preserved its real value.
An asset that produces nothing presents a different problem. Solyomi presents Buffett’s example of gold, an unproductive asset whose appeal depends on future demand and another buyer’s willingness to pay more. Buffett’s quoted third-category passage describes commercial “cows” that keep producing “milk.” Solyomi endorses the point: a business can be valued for its continuing output, not only for the currency used to price it. In his argument, productive assets have a greater probability of preserving and increasing purchasing power over the long term, sometimes with little additional capital needed to maintain output.
To give historical context, Solyomi cites Jeremy Siegel’s inflation-adjusted comparison from 1802 to 2012. He reports that one dollar invested in stocks multiplied its purchasing power nearly 705,000 times, while the second-best asset multiplied it 1,778 times; cash performed worst. Those figures describe a particular, exceptionally long historical period. They are not a forecast for future returns, and they do not promise that a particular stock or company will prosper, or that a falling share price will recover.
This long view matters because stock prices can move violently. Solyomi argues that stocks represent ownership in operating companies, rather than lottery tickets or a bet solely on the next price movement. That does not make the quoted price unimportant: an investor can see the value of a holding fall sharply. His point is that a price fluctuation by itself does not establish permanent capital loss.
He defines investment risk as the probability of losing capital permanently, and says it has nothing to do with price fluctuations. A bond may have a relatively stable price yet expose its owner to a loss of purchasing power. A stock may fluctuate widely while the business continues operating. Neither observation makes stocks safe or bonds useless. It asks investors to examine what kind of loss they are concerned about. This definition does not mean that every decline will reverse: a price fall may be lasting, and the historical record does not guarantee a rebound.
FALCON is designed for long-term ownership, not for automatically replacing holdings every year or repeatedly trading on short-term movements. Solyomi sees frequent trading as psychologically difficult and as a source of transaction costs and taxes. A method investors understand may be easier to stay with through severe swings, though patience cannot remove uncertainty or ensure a good outcome. Buy and hold here means giving the investment horizon room to extend beyond the latest market quote, not assuming that every company deserves to be held forever.
Dividends fit into that ownership picture, but they are only one part of total return. A shareholder may receive cash distributions, while the value of the business and its shares also changes. FALCON is therefore not presented as a search for the highest current yield. Solyomi says stable or growing dividends can provide income and serve as a sign of a business’s ability to generate surplus cash. The payment is a symptom of operating strength, in his account, rather than the cause of it. Yield alone cannot establish that a company is strong or that its payout is sound.
The investment premise is patient ownership of productive businesses, with attention to both the income they distribute and the risk of permanent loss. Long-run history helps explain the attraction, but it cannot settle the future for any individual holding. FALCON asks investors to look past short-term price movement without pretending that volatility, business risk, or uncertainty has disappeared.
Chapter 2 of 7 · 5 min · Audio & textIn the app
Read the Cash-Flow Black Box
A company is partly opaque to an outside investor. You cannot see every internal decision or process, so Solyomi suggests tracing the money that enters and leaves.
Chapter 3 of 7 · 5 min · Audio & textIn the app
Replace Impulse with a Process
Investing creates recurring moments when a considered rule can give way to a reaction. Solyomi’s concern is not that people lack intelligence; it is that psychological bias can intrude even when intentions are sound.
Chapter 4 of 7 · 6 min · Audio & textIn the app
Find Quality at a Sensible Price
FALCON starts its quality screen with companies that have paid dividends for at least twenty years without a cut. Such a record suggests that a business has repeatedly generated cash for owners and that management has chosen to share it.
Chapter 5 of 7 · 7 min · Audio & textIn the app
Screen First, Rank Second
FALCON separates two questions that are easy to confuse: is a company attractive enough to own, and which eligible company looks strongest? If every stock in a peer group falls short, the top-ranked name can still be a poor investment.
Chapter 6 of 7 · 6 min · Audio & textIn the app
Add Human Checks to the Model
Once the quantitative screen has narrowed the field, the author adds a final human check. The numerical tests identify businesses that clear the method’s minimum requirements and compare the remaining candidates.
Chapter 7 of 7 · 5 min · Audio & textIn the app
Build a Portfolio You Can Hold
Once a company has made it through FALCON’s screen and final review, the next challenge is putting that analysis into a portfolio. The method presents a filtered Top 10, brief company analyses explaining the rankings, a monthly Top Pick, Premium Dividend Club rankings, and occasional sell alerts.
Chapter 1 of 7 · 5 min · Audio & text: Why Own Productive Companies
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