Why Motivating People Doesn't Work...and What Does
Susan Fowler
Why Motivating People Doesn't Work examines why incentives and pressure can produce short-term compliance while undermining sustainable effort. It introduces six motivational outlooks and the needs for choice, connection, and competence, then explains how leaders can use mindfulness, meaningful goals, feedback, trust, and self-reflection to support higher-quality motivation at work.
10 chapters