Ken Segall

Ken Segall is an American author and advertising creative director. “Think Simple” explores how organizations can stay clear and simple as they grow.

Books by Ken Segall

Think Simple

Ken Segall

Think Simple asks how organizations can stay clear as they grow. It presents simplicity as a demanding discipline built from a memorable mission, lived values, focused leadership, coherent brands, and deliberate choices. Through company cases, it offers ways to reduce friction for employees and customers while preserving useful complexity, creativity, and judgment.

10 chapters